Understanding high technology production processes along with Horn Glass Industries


Horn Glass Industries is Germany’s leading supplier of turn-key glass production systems. This film shows the company division ‘float glass systems’. Sheet glass for e.g. window panels is produced in an innovative and resource-saving way. Conceptually, the goal was to create a carefully balanced mix of imparting technical knowledge to its highly specialised audience as well as developing an entertaining and varied overall storyboard. The result is a mixture of real and digital film, which portrays both the production process and the management team which makes it human and personal. In the spirit of a down-to-earth, medium-sized hidden champion.

The Morean has created half a dozen films and a large number of product visualizationsfor in the past few years, including image films, production films as well as project films for individual sales pitches in many different languages.