The SEQUENCE

Client: Zumtobel Lighting GmbH
Industries: Other
Location: Dornbirn
Service: Film & Animation Set Design
Team: Philipp Eckhoff, Gonzalo Portabella
Date: August 2014

To show how light can support new, flexible ways of working, we created three short film sequences for Zumtobel’s innovative luminaire SEQUENCE. Each one-minute clip highlights a key product feature—clearly and visually compelling.
Backed by a study from Fraunhofer IAO, Zumtobel discovered that users prefer lighting they can control themselves. SEQUENCE meets this need with flexible, user-centric functionality.

The clips were published on the Zumtobel news blog lightlive and were very well received with over 40,000 views in less than a week!

As with virtual film shoots in Hollywood, our animations also rely on convincing and authentic environments to present the products in the best possible light. For the SEQUENCE video series, no real office spaces were available as the product was not yet on the market. We therefore created custom-designed virtual spaces that aligned with the client’s overall marketing strategy.
The sketch illustrates our digital Set Design – with color-coded areas indicating the lighting setups used in the three films.