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A8 HIGHWAY REFURBISHMENT

  • Client: Die Autobahn GmbH des Bundes
  • Industries: Infrastructure
  • Location: Pforzheim
  • Team: Ivo Pek, Michal Bartecki, Nicolas Grandillo, Philipp Eckhoff, Wojtek Wojakowski
  • Date: November 2019

The A8 motorway near Pforzheim is being modernized to meet future mobility demands. Commissioned by the Karlsruhe City Council, the project will bring major improvements over the coming years. While upgrades like road widening, bridge extensions and noise protection measures are essential, they will also bring significant disruptions for local communities and daily commuters.

Clear, forward-thinking dialogue is key to gaining public trust and acceptance—and that’s where our film comes in. To support public communication, we created an animation that condenses complex planning data into a few clear and engaging minutes. The film offers an accessible overview of the project—designed to inform, build trust, and generate enthusiasm for what’s ahead.

To visualize all the changes in an understandable and appealing way, we developed an aesthetic before-and-after comparison with a unique X-ray effect: The future infrastructure appears as glowing blue lines above the current road, offering a transparent and intuitive view of what is to come.