New products are best understood when shown in the right context—yet at launch, real-world reference projects and imagery are often still unavailable. The lighting innovations from Selux GmbH are a perfect example.

To bridge this gap, we at MOREAN created a series of high-quality virtual environments that showcase the new outdoor luminaires in realistic and inspiring urban settings. These visualizations were developed for the 2021 Selux Catalogue, the company’s website, and social media channels, providing compelling imagery that highlights the products’ potential even before they hit the streets.