Exploring a ground-breaking innovation in health screening with Genespots Ltd..

PROJECT VIDEO

In 2014 the berlin-based start-up Genespots Ltd. developed the concept for a groundbreaking diagnostic device for the early detection of specific types of cancer. The so-called Healthlogger is designed to check your state of health, either at the doctor’s surgery or from the comfort of your own home, producing a result within minutes and suggesting possible follow-up diagnostic procedures. For the first round of financing, we at morean GmbH designed the testing device and crafted a product film that succinctly illustrates its features and usage.

FIG. 01 PRODUCT VISUALIZATION
FIG. 02 BLACK BEAUTY

DieDesignsprache derTesteinheit sollte so freundlich und clean wie möglich sein, um mögliche Ängste vor dem Gerät und dessen Funktion zu vermeiden. Die Designstudie mündete in einer balancierten und weichen Produktsprache mit Verzicht auf unnötige Kanten und Fugen.

Das Ziel des Filmes was es zwei Dinge in den Mittelpunkt zu stellen. Zum einen sollte er die Bedienungsfreundlichkeit verdeutlichen. Zum anderen sollte er die technische Innovationskraft des Produktes zeigen, was in einem Flug in das Innenleben des Produktes auf mikroskopischer Ebene mündete.

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