Announcing a new Mercedes Golf Cart through virtual reality goggles.

How can you show a new car concept on a press event without allowing the audience to take home pictures or other documentations? On the first press release of the new Mercedes Golf Cart, the car was only meant to be seen on the event, but no where else. This we made possible by presenting the vehicle exclusively through virtual reality goggles. Once the observer sakes off the helmet, the show is over and no pictures can be taken. The perfect technique for a pre-launch!

When putting on the googlesthe application starts with in a black space. A car appears from far and drives into a virtual photo studio that turns on the lights just for a second in order to briefly reveal the new design. Seconds later the car dissapears again into the black space.